Instagram is one of the most popular social media platforms in the world, and it’s quickly becoming a must-use tool for businesses. With more than one billion active users, See my Liked posts offers a huge audience for businesses looking to promote their products and services. The platform has introduced new features that can help businesses establish a strong presence on Instagram and attract more followers. This blog post will highlight some of the latest features and show you how to take advantage of them.
1. Instagram Stories
Instagram Stories have quickly become one of the most popular features on the platform. They are a great way to showcase your products or services, engage with the audience, and promote events. Stories can include photos, videos, and graphics, and they disappear after 24 hours. Instagram has added several new features to Stories, including interactive stickers, music, and the ability to tag other accounts.
One of the best ways to use Stories is to feature a behind-the-scenes look at your business. Show your products being made, give a tour of your workspace or introduce your team. It’s a great way to showcase the human side of your business and connect with your audience.
2. IGTV
Instagram TV or IGTV is a long-form video platform that allows businesses to create and share longer videos with their followers. IGTV is a great tool for businesses looking to engage with their audience and showcase their products or services in a more detailed format. The best part is that IGTV videos can be up to 10 minutes long and businesses can create their channels for followers to follow.
To use IGTV, create a channel for your business, upload your videos and add titles and descriptions. You can also share the videos on your Instagram profile and Stories to reach a wider audience.
3. Instagram Shopping
Instagram Shopping is another new feature that allows businesses to tag their products in their posts, making it easy for users to browse and buy items directly from their Instagram feed. Once you’ve set up Instagram Shopping and linked it to your Facebook page, you can tag your products in your posts.
To use Instagram Shopping, you’ll need to create a product catalog on Facebook and then link it to your Instagram business profile. Once done, you can tag your products in your photos and videos, and users can click through to your website to make purchases.
4. Instagram Polls
Instagram Polls is a fun and interactive feature that lets users pose a question to their followers and create a poll with two options. It’s a great way to get feedback from your audience and engage with them. Polls can be used to ask for feedback on a new product, validate an idea or even ask for suggestions on what the audience wants to see next.
To use Instagram Polls, tap the “Create a Poll” option on your Stories camera, type your question and add your poll options. You can also customize the poll’s background color and add your brand’s logo.
5. Instagram Ads
Finally, Instagram Ads are a great way to reach a wider audience on the platform. With Instagram Ads, businesses can create targeted ads using different targeting options like location, demographics, interests, and behaviors. Businesses can also choose from different ad formats like photo ads, video ads, carousel ads, and stories ads.
To create Instagram Ads, use Facebook’s Ads Manager or Business Manager to set up your campaign and create your ads. Instagram Ads allow businesses to reach a wider audience and promote their products and services to relevant users.
Instagram has come a long way from its days as a simple photo-sharing app. With the introduction of these new features, businesses can now take advantage of the platform to promote their products and services, engage with their audience, and reach a wider audience. From Instagram Stories to Instagram Shopping, these new features can help businesses build a strong presence on the platform and attract more followers.
